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SEO for bloggers August 28, 2009

Posted by faelix in curi-ocity.

I just watched http://www.mattcutts.com/blog/seo-for-bloggers/
Initially, I thought it was going to be about the same stuff you do to get your site to have better hits on google, but it was actually interesting, and Matt is a great talker.

I almost went to change one of the titles of my posts (the Eclipse Ganymede EclipseColorer 0.8.0 one), but then about 2 minutes after he mentioned how to make your post links more likely to be hit on a search, he said to not do it for posts you’ve already written. Luckily, the post title is already fairly straightforward. :D

What did interest me, though, is how he highlighted how different people use different search terms for the same thing. He demonstrated with what (he said) can be variously referred to as a “flash drive”, “usb drive”, “thumb drive”. When he was doing this little exercise the word “drive” did not even enter my head. I would have searched for “usb key”.

So, one: Matt’s talk is great for any blogger (especially WordPress bloggers) who wants to improve their blog in terms of pagerank and readership (is that even a real term?!), and two: it highlights how difficult it really is to search for things.



1. Adam - August 28, 2009

That exercise is something that hadn’t occurred to me. Just a matter of simplifying keywords, I suppose.
Adam @Advent Creative Web Design

2. faelix - August 28, 2009

It’s not just about simplifying keywords. Take Matt’s medical/HIV example. I couldn’t see it in the video, or in his presentation, but I assume that the search was “Do I have HIV?” and I assume the results went to that page that was full of technical jargon. It’s also to do with site owners providing “plain english” pages as well as technical pages where necessary, and searchers needing to think of a few things like is this a product that everyone will know and will have a “common” name for? or is it a very specialised product that will have a technical name? Is it likely to be found only under a very specific/technical name? Are the sellers/manufacturers of this product likely to have it on their site under a common name? What on earth would the technical name be? How would I find out what the technical name is?

faelix - August 28, 2009

Of course, your regular everyday searcher isnt going to want to do that, but hard core researchers (or wannabes like me) have to take that into consideration. :D

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